Google Ads expertise, built around your business.

I'm Dan, a Google Ads & Conversion Specialist. I work directly with businesses and alongside digital agencies.

Dan Courtis, Google Ads and conversion specialist

You run the business. I’ll look after your Google Ads.

I help businesses generate enquiries, reduce wasted spend and understand what's working. You deal directly with me. My clients get experienced support they can trust

Google Ads services
  • Better performance

    More relevant traffic, higher quality enquiries and less wasted spend through ongoing optimisation.

  • More meaningful insights

    Clear reporting and analysis so you can see what's working and where to focus next.

  • Hands-on management

    I build, manage and refine campaigns based on data, not guesswork.

  • Tracking that actually works

    Conversion tracking and integrations set up properly, so you get accurate data and better decisions.

Experienced PPC support for your team.

I work with agencies that need reliable, senior-level Google Ads support. From taking ownership of accounts to audits and tracking work, I can provide extra capacity when you need it.

Agency support

Typical agency support

Ongoing supportTake ownership of accounts and act as an extension of your team.
Audits & buildsIn-depth account reviews and hands-on campaign builds.
Tracking & integrationsConversion tracking, GA4, GTM and technical troubleshooting.
Analysis & reportingClear reporting and investigations when performance changes.

It's not just about the campaigns.

I manage Google Ads, but I also work on the tracking and technical setup behind them. That means better information about what happens after someone clicks.

Google Ads managementStrategy, campaign builds, optimisation and reporting.
Tracking & measurementGoogle Tag Manager, GA4, enhanced and offline conversions.
Technical integrationsAPIs, CRMs and automation connecting advertising to outcomes.
Google Ads

People search, see your ads and click through.

Landing page

A focused page turns clicks into enquiries.

CRM / lead capture

Enquiries are captured and tracked.

Qualified lead / reporting

Lead quality and outcomes become measurable.

Landing pages made for paid traffic.

I've developed a reusable system for creating fast, mobile-friendly landing pages for service businesses. It's designed to make deployment and conversion tracking more consistent, whether I'm working with a business or an agency.

Explore the live demos
demo.dancourtis.com/electrician/

Real landing page demo · View live demo ↗

Frequently Asked Questions

Why work with a freelance Google Ads specialist rather than an agency?

You work directly with the person managing your campaigns, rather than having your account passed between account managers. I bring extensive agency experience without the additional layers, providing experienced, hands-on management and straightforward communication.

Can you work alongside our existing marketing team or agency?

Absolutely. I regularly support digital agencies and in-house marketing teams. I can take ownership of accounts, provide additional capacity, carry out audits or handle technical tracking work. I can work behind the scenes as part of your existing team.

Can you take over an existing Google Ads account?

Yes. I can review your existing account, identify opportunities and take over ongoing management. I start by understanding what's already working, rather than making unnecessary changes or rebuilding campaigns for the sake of it.

Do you build landing pages?

Yes. I have developed a reusable system for building fast, focused landing pages for service businesses. You can explore the live examples on this page.

Do you handle conversion tracking and Google Analytics as well?

Yes. My work extends beyond campaign management to Google Tag Manager, GA4, enhanced conversions and offline conversion tracking. Reliable measurement is essential for making informed optimisation decisions, so I can investigate and improve tracking where needed.

How much does Google Ads management cost?

Pricing depends on the size and complexity of your account, your objectives and the level of support required. I offer flexible arrangements for ongoing management, one-off projects and agency support, with clear pricing agreed upfront. Get in touch to discuss what you need and I'll recommend an approach that makes sense for your business.

Need a hand with your Google Ads?

Whether you run a business or need experienced support for your agency, tell me a little about what you need.

Tell me what you're working on.

Send a few details and I'll get back to you personally.

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