Could your tracking setup be making Google Ads look worse than it is?
How cookie consent can affect Google Ads reporting, what missing leads do to your cost per enquiry, and how to fix it.
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What actually helps clients get better results?
I write about my relentless pursuit of better results for my clients. Improving Google Ads campaigns, building better landing pages, applying AI and connecting systems that help turn enquiries into customers.
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Should an electrician’s Google Ads send people to the homepage?
A useful campaign destination should answer the search behind the click. Here’s how I would assess it for a switchboard-upgrade campaign.
Why I built my own landing-page system
Campaign improvements can be held back by a slow, generic page. I wanted a practical way to fix that without handing clients another project to manage.