Could your tracking setup be making Google Ads look worse than it is?
How cookie consent can affect Google Ads reporting, what missing leads do to your cost per enquiry, and how to fix it.
How cookie consent can affect Google Ads reporting, what missing leads do to your cost per enquiry, and how to fix it.
A useful campaign destination should answer the search behind the click. Here’s how I would assess it for a switchboard-upgrade campaign.